Why printed leaflets & brochures are your secret marketing weapon.
In today’s age, where there’s so much emphasis on online and social media marketing, taking a fresh look at offline marketing can really give you the edge when it comes to reaching your audience.
Over the past twenty years, we’ve worked with hundreds of SMEs in St Albans and the surrounding areas. During this time, one thing has become very clear: printed marketing materials (like brochures and leaflets) can be the secret weapon that drives the success of your business.
Why? Because of the power of print on the human brain!
Not many people talk about this – but it’s truly fascinating.
Print creates connection. Connection creates sales.
We’re all looking to drive sales in our businesses, right? And you’ll have heard that creating deeper, more meaningful connections with your audience helps you achieve that.
Of course, what you’re actually saying to your target audience is going to play a part in this. But another key way to create this connection is with print. It might sound surprising, but that’s exactly what we love about it.
Here are 3 ways that print plays a powerful part in your marketing mix:
1. Printed material like leaflets and brochures promotes strong emotional engagement.
Holding a physical piece of marketing material in your hand is a multi-sensory experience. You know, the importance of touch memory really shouldn’t be underestimated. We are tactile beings and physically being able to touch a brand creates an emotional connection and a stronger sense of familiarity.
This is an experience that just can’t be replicated digitally. Useful to note in today’s overcrowded world of digital marketing!
And not only that. Physical media and paper-based content affect our brain differently to digital media.
2. Printed marketing material improves message recall.
Studies have proven that we recall printed communications up to 70% more successfully than other channels. This is because reading print engages our long-term memory.
So print is perfect for communicating key messages and building a brand recall strategy to stay at the front of your audience’s mind.
3.Combining print with digital marketing maxes your results.
But print doesn’t live in isolation! It works brilliantly alongside digital strategies in a multi-channel approach. And there are many ways you can integrate technology into your print campaign.
One great tip is to generate a unique QR code to a specific landing page and use this on printed marketing material like your brochures, flyers and leaflets. This also helps you measure the success of your campaign because you’ll be able to see how many visitors your QR code has sent to your landing page.
I hope these tips have inspired you to leverage the power of print to help you reach your audience and your marketing goals. I think you’ll be pleasantly surprised by the results! If you need any help to make it work for you, please feel free to get in touch. We specialise in both design and print.
We help businesses like yours stand out from the crowd by getting your message into the hands of your ideal customer. How? By providing a range of flexible design and print solutions to SMEs based in and around St. Albans.
And we’re experts at making your message wonderfully memorable, so your audience comes to you when they need your product or service.
Looking to get more customers and increase your sales? Have a friendly chat with us today and we’ll help you achieve your goals. On time and on budget!